Function: This mark can be used as the main brand of a company whose name begins with “A”.
Context: The logo can be used for both e-commerce and traditional businesses.
Subject matter: The mark was designed and inspired by the “Converse All Star” logo on some models of shoes.
Concept: The design concept is to convey the visual aesthetic and plasticity of a star, which is inscribed in the letter “A”, characteristic of high modernity. The idea of the logo is to comment on the classic “Converse All Star” brand – the five-pointed star in the letter “A” at the same time leaving the movement to the right inherent in the modern Converse mark.